Why dream big?
So what's the headline all about?
I believe dreaming big is about the confidence and desire to try new things, being unconstrained by convention, and a genuine curiosity for 'what might be'.
By dreaming big, the here and now can be suspended for a moment in time; encouraging fresh thinking and new approaches to help solve challenges.
Exploring
What's been done?
What hasn't been done?
What could be?
Making connections
What resonates?
Why could this work?
How is it better?
building
Fail fast
Learn from users
Incremental change
Why think small?
Dreaming big can be tempered with 'thinking small' - by which I mean a focus on refining ideas, thought processes and finer details which together help craft a more considered overall experience.
It's often easy to overlook this detail in the face of a striking big idea, but often a big idea can quickly fall apart if the detail holding it together isn't sufficiently thought through.
Without thinking small, the big idea risks becoming a gimmick which fails to deliver real value.
elegance
An experience that's seamless
(real satisfaction)
Simplicity
An experience that's easy
(happy to repeat)
Delight
An experience that's fun
(a positive response)
Thinking small goes hand in hand with dreaming big
Combining the two results in a design philosophy which is results driven and able to deliver innovative solutions with longevity for customers and business.
Ultimately my Think small, Dream big soundbite is my own particular take on design thinking.